In the summer of 2020, brands were still working out how to make imagery safely. Refuel and TrueCar brought me in to produce a campaign that protected both the creative and the people on camera. We cast a real family, so we could shoot interior scenes with people who already shared a home, and we built the concepts around ideas that could be captured outdoors. I produced the campaign end to end, from casting and location scouting through pre-production planning and post-production delivery, working within pandemic safety protocols without compromising the creative.

Services Provided: Production, Casting, Location Scouting, Pre-Production, Post-Production