About
Rue Lumineuse is a global creative collective working across brand, content, and production. Founded and led by Creative Director Cedric Terrell, it takes projects from first concept to final delivery: campaign concepting, brand identity, copywriting, content creation, production, and retouching. Cedric directs a team of specialists, including copywriters and voiceover artists, assembled for each project. The work is aesthetically varied. The commitment is constant: authentic, purposeful creative that connects.
Rue Lumineuse also offers military creative consulting, bringing cultural fluency and compliance oversight to brands and institutions that want to reach the military community with integrity.
Services: Creative Direction, Branding, Copywriting, Content Creation, Production, Military Creative Consulting, Image Retouching, Stock Photography
Cedric Terrell - Creative Director
Creative Director and Content Strategist with 14+ years building brand narratives for premium global brands. Known for establishing strategy, voice, and identity from the ground up — and seeing it through to execution. Shaped by 8 years of leadership as a U.S. Marine, he brings the same discipline and accountability to every creative endeavor.
Brent Longley - Copywriter and Strategist
A writer and urban strategist who collaborates with makers across policy, art, design, and media to craft stories and plans that move the world forward. Deeply curious about the role place plays in human experience — you'll find that curiosity woven into everything he writes.