For its 25th anniversary, Armed Forces Vacation Club wanted its look to match the brand it had become. I led the modernization of its visual identity, redesigning the logo to reflect that evolution while honoring the legacy 25 years of members have built. The refreshed brand guide gives the organization a cohesive, contemporary framework for every channel. I also directed the image selection, choosing photography that speaks to active duty, military families, and veterans and retirees.

Services Provided: Creative Direction, Logo Redesign, Brand Guide, Image Selection